The OTIS x OUTERKNOWN collaboration was born from a shared goal between our brands to close the loop with sustainable style you can be proud to wear across many seasons and adventures. It’s all about doing better for our planet, while creating eyewear that still lasts the journey and looks great. Materials like EcoAcetate that’s made from renewable resources and is certified biodegradable, plus mineral glass lenses that are non-toxic and 100% recyclable, combine to help work towards this vision.
To showcase the release, we also wanted to showcase the pristine environments we need to last well into the future. Just an hour from OTIS HQ in Western Australia was the perfect spot - the iconic Boranup Forest, Beach and surrounds.
Over a single day we moved around in a classic old Landcruiser and captured the below stunning imagery (some of which you’ll see in the campaign, some just for your inside look).
To wrap the day we headed back closer to home, to a secret(ish) spot at Wyadup for sunset. The perfect way to round out a fun day in nature, exploring, working, and testing the sunglasses.
Massive thanks to the crew who came along to make this shoot a reality…
Hair / makeup: Bec Scott
Photographer: Ryan Murphy
Videographer: Wyatt Davies
Models: Jack Thomas, Jack Medland, Anna Rochfort and Miquela Voss
To see the full collection, plus a clip of the day’s shoot, head to the special landing page we’ve created for the release here.